My primary goal as a CMO is to create a world-class marketing organization. I’ve been fortunate enough to work with and around many organizations that have achieved this lofty objective, including Zendesk, Salesforce, Yahoo, eBay, Facebook, and Zynga. However, it’s challenging to create and sustain a high-performing marketing team. Marketers’ two biggest challenges are “creating innovative campaigns that stand out in the market” and “moving fast enough to keep up with market changes and competitors,” according to a recent Wrike study of more than 800 US marketers. These obstacles are endemic in today’s digital transformation: Marketing is changing rapidly, and it’s hard to keep up. However, it is possible to build a disciplined, efficient marketing organization and foster a culture of excellence. We’ve seen the importance of operational effectiveness time and time again at Wrike. We’re actively servicing over 15,000 customers and helping them plan, organize, and execute work
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