ARE YOU LOOKING TO JOIN A HIGH PERFORMANCE MARKETING TEAM?
We are Capitalise.com and we are building a better way for businesses and their advisors to access lending.
We are a FinTech start-up having just closed a second round of funding, as well as being supported by both the Microsoft Accelerator and their Growth program. We are looking for you to join a highly capable team to lead the building out of our content / partner marketing.
Capitalise.com is looking for an ambitious self starter to contribute to and execute a data centric, partner content marketing strategy. The individual must be excited about joining a dynamic fintech startup whose culture is born around validated learning. We experiment, measure, learn - iterate, then repeat.
Reporting directly to the founders, you will hold the key role in communicating the Capitalise.com brand to our clients and partners through content and digital marketing.
Working closely with the sales & product teams you will play an important role in the future shape of the platform. Your impact on the business is limited only by you.
ABOUT THE ROLE
You will develop and execute marketing content plans in order to enable our direct channels, sales teams and partners to be inspired & educated. This will demand creating vibrant, engaging content & collateral.
- Creating compelling email, short/longform content for both acquisition & nurture.
- Manage external partners to contribute to content.
- Deliver and evolve our current content plan.
- Establishing content as a deal source for Capitalise.
- Grow our unique page views through blog content.
- Mapping & monitoring our content journeys from persona to lead conversion.
- Ensuring our automated email strategy is optimised.
- Assume responsibility for content campaign tracking and performance reporting.
- Oversee the production of digital and non-digital collateral.
- Set strategies and define activities for social media for partnerships.
For this role you’ll need to:
- Have a 2:1 or equivalent degree in English, Marketing, Journalism, Communications, Social Science or a similar field.
- 1-3 years of writing, marketing communications, preferably with experience in the B2B sector and/or accounting, small business sectors.
- Relish the opportunity to really evolve our content strategy and execution.
- Communicate clearly and concisely what you need - particularly from tech & sales.
- Organise ideas and manage them within the marketing plan, contribute to the marketing standups.
- Work smart rather than working hard, but we do a bit of both.
- Ability to flourish in an extremely fast-paced, high-growth environment.
If this is of interest please send an email to oliver.cummings@capitalise.com with your CV and links to any press from past roles. Also, please include two writing examples, one article (500 words or less) and one marketing email.
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