With more users quickly shifting from looking for products to skimming content, watching videos, and more, marketers now have a plethora of options to connect with their target audience. Along with this change, Google advertisements have evolved to guide them on every stage of the consumer journey – be it on display, text, and video. After 18 years, Google has finally decided to rebrand their core advertising products as part of its efforts to simplify its offerings. According to its recent announcement , its new solutions will make it easier for marketers to create valuable, relevant ads across devices and channels. While Google is retiring its flagship products – AdWords and DoubleClick, there’s nothing to worry about. It will only consolidate its ad products under three new umbrellas. Google Ads replaces Google AdWords. Google Marketing Platform unifies Google Analytics 360 and DoubleClick Digital Marketing. Google Ad Manager merges DoubleClick Ad Exchange an
Posts
