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With more users quickly shifting from looking for products to skimming content, watching videos, and more, marketers now have a plethora of options to connect with their target audience. Along with this change, Google advertisements have evolved to guide them on every stage of the consumer journey – be it on display, text, and video. After 18 years, Google has finally decided to rebrand their core advertising products as part of its efforts to simplify its offerings. According to its recent  announcement , its new solutions will make it easier for marketers to create valuable, relevant ads across devices and channels. While Google is retiring its flagship products – AdWords and DoubleClick, there’s nothing to worry about. It will only consolidate its ad products under three new umbrellas. Google Ads  replaces Google AdWords. Google Marketing Platform  unifies Google Analytics 360 and DoubleClick Digital Marketing. Google Ad Manager  merges DoubleC...

Hive is on a mission to improve workplace productivity Hive was born from co-founders John Furneaux and Eric Typaldos’ career-long obsessions with workplace collaboration. John spent over a decade leading global customer success, learning what teams need to be effective at multinationals and startups alike, while Eric specialized in addressing the many productivity pain points and headaches that plague government and enterprise organizations. Spotting a huge gap between a productivity tool users loved and leaders needed, they set out to build Hive. From day one, Hive’s mission has been to improve workplace productivity for companies of all types and sizes. Located in New York, the Hive team strives to deliver the best productivity platform for centralized workflow management and insights. As a team of active Hive users, the platform is truly built by the users, for the users. To ensure the best experience for our customers, the product roadmap is always dictated...

o celebrate Independence Day, we asked digital marketer and young  entrepreneur Hannah Power to  tell us what she’s learnt since branching out to start a business of her very ow n—a digital marketing  agency based in Bali. If your definition of "BYOB" is “be your own boss,” it might be time to consider starting your own business. The very notion may feel like the equivalent of sprinting up a mountain. But with the right mindset and a strong plan, becoming an entrepreneur is beyond achievable. I did it when I started POWERnomads—a digital marketing agency based out of Bali, Indonesia. While the prospect of being a young entrepreneur of my own fledgling company was daunting at first, there are particular lessons I think other young entrepreneurs can take and run with. Here are a few tips to start your own business and finally make the leap towards professional independence. Managing your mindset It all starts with your approach. Starting a new business requir...

There are a lot of misconceptions about productivity. So much so, in fact, that it’s a surprise any business is doing it right. From multitasking to feats of willpower and benefiting from the “always on” culture,  workplace productivity myths  are everywhere, and they're causing businesses to think they’re doing everything right, when really they’re doing a lot of things wrong. So let’s change that, with some hard-hitting productivity facts that could change your business for the better. 1. Technology is here to help While productivity in the UK is at its lowest point since Napoleon’s time, many businesses are poised for an upturn thanks to the helping hand modern tech offers. In fact, almost 90% of CEOs in the UK say digital technology is vital to improving productivity, and two-thirds of execs say they’re either “confident” or “very confident” in maximising productivity in this way 1 . But it’s not a case of technology solving all ailments. Currently, 77% of wo...

Twitter is one of the better places to find prospects for your business, as hundreds of people could be talking about your product right now. If you are in the right place at the right time, you will have a great opportunity to reach them. Identify Prospects You know your product, and know how users talk when they are in need of it. You have to be able to recognize, among thousands of tweets, the buying signals that users make. There are direct  buying signals  like  I need a new cellphone , assuming you sell cellphones, and there are other indirect and more subtle signals like  I lost my cellphone  or  I can’t install it in my OldModelName . If you have done some Adwords campaigns, you will know the importance of choosing good keywords. Take your time time choosing your keywords, as this is an important task and the success of your entire strategy will depend on how accurate they are. Spend time researching about your customers...

My primary goal as a CMO is to create a world-class marketing organization. I’ve been fortunate enough to work with and around many organizations that have achieved this lofty objective, including Zendesk, Salesforce, Yahoo, eBay, Facebook, and Zynga. However, it’s challenging to create and sustain a high-performing marketing team. Marketers’ two biggest challenges are “creating innovative campaigns that stand out in the market” and “moving fast enough to keep up with market changes and competitors,” according to  a recent Wrike study  of more than 800 US marketers. These obstacles are endemic in today’s digital transformation: Marketing is changing rapidly, and it’s hard to keep up. However, it is possible to build a disciplined, efficient marketing organization and foster a culture of excellence. We’ve seen the importance of operational effectiveness time and time again at Wrike. We’re actively servicing over 15,000 customers and helping them plan, organize, and exe...